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Loyalty Programs |
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CUSTOMER AND TRADE LOYALTY PROGRAMME |
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“The purpose of a business is to create and keep a customer” Peter Drucker
At Solutions Digitas, whilst we totally agree with the great business guru, we would like to add a little word that reflects the true value of an enterprise – the purpose of a business is to create and keep profitable customers. We say this because that’s what we do – help marketers acquire, retain and grow profitable customers. And, we do this through insightful analysis, innovative strategy and impeccable implementation – all geared to maximize your return on marketing investment. |
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Insightful Analysis |
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We believe that the only sustainable competitive advantage available to enterprise today is ‘customer knowledge’ and this is hidden in the vast amounts of data that companies collect today as part of their day to day business – billing data, sales reporting, loyalty data…
We begin by analyzing this data through a gamut of advanced techniques available with us like Decision Tree, Logistics Regression, Clustering etc. to generate insights that drive the strategy. |
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Innovative Strategy |
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We then translate these insights into a cohesive strategy that gets you most for your marketing buck.
So if it is a customer acquisition task– we define who the best prospects are, which is the best way of reaching them, what is the communication message that is likely to work and most importantly what is the cost per acquisition
And for customer retention the strategy clearly outlines which customers need to be retained, what actions are required to maximize share of wallet and how loyal customers can be converted into brand ambassadors |
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Impeccable Implementation |
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We firmly believe that best of strategy is worthless if not executed properly so we pay special attention to implementation.
We drive business value and not just processes so we link part of our remuneration to business results that we are expected to deliver |
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Acquisition Programs |
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One of the primary areas of growth for an organization is the acquisition of potential new customers. |
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At Solutions Digitas, we specialize in building customized programmes for Customer Acquisition keeping in mind the requirements of the client. We have mastered the art to get more desirable customers who will be profitable, value what you offer and will remain loyal. That's why we begin our customer acquisition programs by asking you "what company do you want to keep?" |
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The tools we use for building these CA programmes:- |
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• Telemarketing,
• Data base acquisition,
• E-Mail marketing,
• Direct mailers
• Feet on Street. |
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